Which is better, an education program put on by a medical school that uses a delivery method (didactic lectures) that has been shown not to result in change or a creative, multi-faceted program that incorporates small-group learning, patient assessment and reflective discussion but which is sponsored by a pharmaceutical company? Just because it is put on by a university, doesn't mean that it is better.
While I agree that not all industry-sponsored programs have been perfect, some of the most creative and interesting programs available have been created with industry support.
As a partner with industry I am proud of the work I do and I know that programs I have worked on have made a difference in patient care just as programs developed by universities have done the same.
I suggest that it is time that we start to think about how we can bring all of the interested parties together to create the best programs. It's time to think about what is possible and work together to make a difference and help the healthcare professionals remain updated in our information-rich environment.
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